News

We are proud to announce that we won two awards for our work with The National Lottery at the An Post Integrated Direct Marketing Awards 2013!   On May 9th we took home Gold for Best Use of Mobile for The National Lottery mobile website and Silver for Best E-Mail Marketing Campaign for The National Lottery Play Online. Competition was fierce this year with a record 24% increase in entries and so we are delighted that the two campaigns were recognised.

We are delighted to announce that the Jameson Graduate Recruitment Programme, “The Vital Ingredient”, picked up two awards at the 2013 GradIreland Graduate Recruitment Awards for Best Graduate Recruitment Website and Best Student Marketing Campaign.

George Bernard Shaw famously once said, “youth is wasted on the young”. Clearly George never went to the Eircom Junior Spiders where Blue Cube sponsored the Giga Spider category.

In a packed Conference Centre, as the drum roll sounded out, Blue Cube picked up a gold for Invest Northern Ireland in the Best Government Campaign category and a silver for Device Atlas for Best Website/Microsite.

Awards aren’t everything. George Best never won the World Cup, Fairytale in New York was never a Christmas Number 1 and Goodfellas never won an Oscar. On the other hand, the DMAs do recognise and celebrate excellence in all aspects of Ireland’s digital community and they’re worth shouting about, especially when you pick up 9 nominations!

Irish Marketing Journal (www.adworld.ie) asked us for our predictions for 2013, so we consulted our crystal ball and thought we’d share our findings here too. You can be the judge of how accurate we’ve been this time next year!

Wishing you a Merry Christmas and a Happy New Year from everyone at the AV Browne Group. A very special thanks to all our clients, suppliers, staff, and friends for their support throughout 2012. We would like to leave 2012 on a real high with this truly heart warming video.

Blue Cube were delighted to be part of the annual IAPI and DIT Digital Communications and Advertising Postgraduate Pitch Night presentation which took place on Thursday 29 November.

Blue Cube Dublin are delighted to announce a strategic partnership in Ireland with global media leader, IPG Mediabrands which includes Universal McCann and Initiative.

We recently participated as a lead sponsor and ‘Digital Champion’ in the BITC Future of Good Business Conference which took place in Belfast’s Waterfront Hall. Over 150 businesses attended the conference which showcased best practice companies with the aims of inspiring others and deepening the culture of corporate responsibility.

On November 1st, in a packed out Convention Centre, Blue Cube picked up the “Best User Experience” daddy long legs for our work on the National Lottery’s mobile site. In the judges words, the winning site “takes a familiar pen-and-paper task and brings it to mobile, making it easier and faster to use, but keeping a sense of the old-style physical product.”

The shortlist for the annual Eircom Spiders that recognise excellence and achievement in all things digital in Ireland has been announced – and to save you from any  spider-based puns, we’ll get straight to it:

The shortlist for the IAPI 2012 ADFX awards has finally been announced and we are delighted that our Blue Cube/ AV Browne integrated campaign for BT Northern Ireland – BT Everywhere has made it!

We love a brand new project, so this is our lucky week! We have started work on developing a new corporate website for Business in the Community NI.

The DADI (Drum Awards for the Digital Industry) Awards shortlist was announced today and we are delighted the Blue Cube have been shortlisted for Best Use of Visual Design for our work with the MAC.

Today sees the launch of the Discover Northern Ireland MINI Golf Tour game promoting not only the Irish Open at Royal Portrush but also the wealth of golfing locations on offer in Northern Ireland.

Blue Cube’s Alan and Sean picked up two more awards for our social media campaigns for Lidl on Thursday 17th May. These awards, the Bord Gáis Energy Social Media Awards 2012, are in their second year and were held in the Mansion House in Dublin.

We are delighted to announce our support of Business in the Community in Northern Ireland in their bid to help companies of all sizes and sectors to explore the challenges facing business in the next 5-10 years.

No Monday Blues for Blue Cube.  We are over the moon to have won the treble at this years PANI awards.

We are thrilled to have taken home a bronze ICAD for ni2012.com in the website category. Couple of wooly heads here today but it was worth it for our latest prize bounty!

A great night was had by all at the Nokia Digital Media Awards at the Dublin Convention Centre on Friday night.  However, we had an exceptionally good night as we scooped a total of 4 awards!

We’re delighted to be shortlisted for 2 awards in the prestigious Institute of Creative Advertising and Design (ICAD) Bells, which are being held in Dublin on 12 April.

One thing we learned this year is that if you hang around long enough in this game, a perfect project eventually comes your way.

Did you know that there will be one mobile device for every person on earth by 2015? Or that by 2013 more people will go online using their mobile instead of their PC? Check out Blue Cube’s latest web project for goMobi and learn more.

Sitting exams for the first time in a few too many years was a daunting thought, but we are delighted to announce that our project management team are now qualified as certified PRINCE2 practitioners.

Bluecube 150th facebook application tab was launched on Wednesday 19 October for Jameson Whiskey graduate campaign -The Vital Ingredient- and will be supported by a facebook media campaign which will promote the promotion and the facebook page.

We’re delighted to announce we have officially won the lottery!  Well, the digital account for Lottery.ie that is.

We’ve had a great start to the week with award nominations in the inaugural Digital Advertising Northern Ireland  (DANI) Awards for NITB (B2C Campaign), Power NI and Hastings Hotels (both for Best Visual Design) and finally for Budweiser (Best Use of Social Media).  And we’re also nominated for 2 Eircom Spiders Awards having been shortlisted in the Travel, Tourism and Hospitality category for NITB and in the Campaign category for Meteor.

Blue Cube Interactive picked up no less than three medals at the coveted Fresh Awards in Manchester on Thursday the 29th of September. The awards celebrate the best of creativity in UK adland outside London and is an established authority on creativity and marketing results.

Google has completed a case study on our recent Spring 2011 NITB campaign, which used YouTube advertising to promote DiscoverNorthernIreland.com.

The Merchant Hotel was the venue for the Blue Cube Mobile Marketing event on the 15th September.  The unique evening which focused on the use of QR codes in FMCG marketing featured an informative presentation by guest speaker Alex Kozloff, Mobile Manager of the Internet Advertising Bureau UK.