BATTLE OF THE CRAWL WALL
It was graffiti guerilla warfare on George’s Street as street artists, Conan and Omin, fought it out in an urban artwork battle to promote this year’s Meteor Camden Crawl.
It’s not your book, it’s MiBook
In a child’s mind, nothing is impossible. Pot holes are moon craters, army generals drive around in matchbox tanks and kings and queens live in bouncy castles. Reading spurs the imagination in ways that movies and special effects never could. So it was fitting that our first campaign for MiWadi was the digital extension of MiWadi’s MiBook campaign, where kids get to star in their own story.
See Dublin in a whole new light
For years the only people running through the streets of Dublin at night were those trying to catch the night link buses. But Samsung in conjunction with Dublin City Council will clear the streets of traffic on Sunday April 28th to offer you the chance to join 9,999 other joggers as you take in Dublin’s iconic beauty in a whole new light.
EuroMillions SuperDraw
Peggy is the star of the National Lottery’s EuroMillions TV ads. The greatest grandest granny in the green isle has recently decided to jet off to a tropical island and she’s looking for a ‘Million Heir’ to look after her pad while she’s gone.
Looking for an Audi?
If you have an Audi shaped gap in your garage, we’ve built just the site for you. Our site provides a high quality search facility for Audi enthusiasts. Rather than trawling through used car sites, Audi lovers can now search for the exact car they desire quicker than you can say “Vorsprung Durch Technik”.
Go Further For Fairtrade
This year Bewley’s were once again proud sponsors of Fairtrade Fortnight. They lived up to the campaign call to action to ‘Go Further” by donating €1 to Fairtrade farmers on behalf of everyone who pledged their support on the Bewley’s Fairtrade Facebook App. It was one small step for supporters and one giant leap for man being kind.
dotMobi Corporate Website
To paraphrase Darwin, it is not the strongest nor most intelligent that survives, it is the one most adaptable to change. That pretty much sums up modern businesses in the digital communication era we live in, where it is expected that more people will go online this year using their mobile over a PC. dotMobi is a pioneer in mobile internet products, helping companies and individuals reach more people, more often, further afield.
Meteor Choice Music Prize
I listen, therefore I am. Before there was ‘an app for that’, there was music to fill the void. From teenage scribbles on pencil cases to old school AC/DC tattoos, we all have our own way to express our music and, by extension, ourselves. And after 10 years of championing breakthrough Irish bands, Meteor have strengthened their music street cred with their sponsorship of the Meteor Choice Music Prize for the second year running.
National Lottery Mobile Website
Everybody has a lucky place. It could be the penalty spot from where you won the Sunday League Fourth Division playoffs or the 15B bus stop where fate introduced you to your soul mate. With superstition playing a significant part with a brand like the National Lottery, it’s only appropriate that we created a mobile version of their website so that people could play whenever and wherever they felt lucky.
National Lottery Luck Index
To attract those with a superstitious streak to the National Lottery Facebook page, we created a Facebook app that would playfully engage with peoples’ perception of luck, making it almost feel real, tangible, shareable and ultimately winnable.
Do you have The Vital Ingredient?
For many the Jameson Graduate Programme is a once in a lifetime opportunity, the first step on a career ladder that can lead all the way to the top boardrooms of Pernod Ricard. Such an important role required an aspirational and educational website and recruitment strategy.
National Lottery Treasure Hunt
Short of winning the Big One, how could the National Lottery reward their loyal Facebook followers in a fun, engaging and ultimately winning way?
NITB 12 Days of Christmas
Northern Ireland may only be a hop, skip and a jump away for the ROI audience, but we are a destination that offers something special for short breaks this Christmas – stunning scenery, sparkling nightlife, superb accommodation and great value shopping.
Choose the Fashion. Win the Wardrobe.
Now in its 14th season, West Coast Cooler FASHIONWEEK remains a highlight on the calendar of all style-savvy ladies (and gents too!) in Northern Ireland. The fashionable feast kicks off on 13th October, with an outdoor, press, radio and online campaign that went live (Monday 17 September) to raise awareness and drive ticket sales.
The Pursuit of Happiness
Last week saw the launch of our latest integrated campaign for Power NI. As the leading energy supplier in Northern Ireland, we wanted to remind customers what they can expect from the No. 1 supplier. At the end of August Power NI slashed their prices by 14.1% which is fantastic news for their customers but as we know Power NI stands for even more than great value.
If at first you don’t succeed… tough!
Following its massive success last year, we’ve brought Lidl Survivor back for Lidl Ireland, Lidl Northern Ireland and Lidl UK. We’ve designed the game to allow for simple game play while creating strong brand engagement. In case you missed it, the game involves the character running on a conveyer belt in a Lidl store, with one click he’ll jump. The aim being to land in the trolley in order to progress to the next level.
Growing up in Ireland
Remember a time when you could get a packet of crisps and a drink for 10p? When money issues were dealt with by the bankers in Monopoly? When Saturday morning meant watching hours of cartoons? We all have fond memories of growing up on this fair isle and Cow and Gate want to hear yours.
Titanic Trail
2012 has been a big year for NI, and it’s not over yet! We have launched a new mobile site for the Northern Ireland Tourist Board to celebrate Belfast’s rich maritime history and incredible landmarks.
Brewing up support for the local community
Ireland’s Biggest Coffee Morning, in aid of the Irish Hospice Foundation, is celebrating it’s 20th Anniversary. To mark the occasion, Blue Cube, in conjunction with long time supporter of the event, Bewley’s, created a Facebook App where people can create and invite friends or colleagues to their very own Coffee Morning. The event will take place on Thursday September 20th. People in workplaces, homes and local organisations across Ireland are being asked to host a coffee morning and to collect €2 for each cup of Bewley’s fresh coffee consumed. All money raised locally stays locally and goes directly back to fund local Hospice care service units.
Save The Skimpers!
Got any frugal friends who go to great lengths to get things for free? Know any napkin thieves who stock up regularly as a way to save spending on toilet roll?
Ahoy Maties!
The Tall Ships Festival sails up the Liffey and into the Dublin Docklands this weekend.
Sail Away With Me
Working along side Donegal County Council and their launch of the MalinWaters brand the objective of the summer campaign is to encourage those who are interested in marine and coastal leisure activity to think about the North West of Ireland, North Coast of Northern Ireland and the West Coast of Scotland for a leisure break. For the digital campaign we developed online creative to live on tourism and sailing sites, targeting the key audiences.
Find your place in history
Working with National Museums Northern Ireland we’ve given their Facebook followers a chance to come face to face with history.
BT Business Digital Strategy
BT Business was in a place where they needed to move their digital activity onto the next level in order to achieve their business objectives to retain and grow the business. The outcome of the planning stage was to create high impact and engaging creative alongside a cost effective media plan that will use intelligent targeting over the year long period.
Lidl Ireland – Survivor
While the initial social strategy focused on the core C2D2E female at home audience and managed to mobilise the right shoppers there, in 2011 Lidl Ireland decided to test the water and engage with a student audience.
NITB MTV EMA
The most wanted ticket in town was the MTV EMAs in Belfast’s Odyssey Arena and NITB just so happened to have five pairs of tickets to giveaway. As NITB’s digital agency our brief was to take this prize fund and make as much noise as possible.
Belfast is Reborn (This Time in Digital)
The truth is we are now host to a modern, vibrant city; a must-visit destination. It has almost become an easy sell – if such a thing exists in tourism circles.
The MAC live
The design process was inspired by the vision of the MAC; to put Belfast firmly on the global arts scene. The website is fully content managed, and is fully integrated with a third party box office system to process ticket sales.
Malin Waters Website
The website has been designed to support the MalinWaters brand, which was launched in Summer 2011 by Donegal County Council & Partners to promote this diverse coastal region.
Northern Ireland Assembly
Blue Cube came onboard in the middle of 2010, from when we helmed the UX and Design stage of the project through almost a year of consultation, research, investigation and testing. And design, of course.
Delegate Recruitment Website
We worked with Delegate on developing their brand identity and integrating this on a new website which would promote vacancies to candidates, and provide employers with an overview of Delegate’s unique and professional service.
NICFC New Website
We are delighted to be a partner of the NI Cancer Fund for Children, with our parent company AV Browne. Based on strong brand & advertising campaign currently promoted through NI, Blue Cube designed and developed the new NICFC website, in line with the growing needs of the charity.
Meteor’s 50,000 ‘Likes’
Life isn’t a popularity contest but if it was, Meteor is sitting pretty having recently hit the 50,000 fans mark. So just how popular are they?
Meteor Mighty Top Ups
Wide leg Dave? Naked chatty gym guy? A rogues gallery of oddballs featured in Meteor’s new campaign to prove how everyone gets something from their new top ups.
Bewley’s Fairtrade Sponsorship
Do your bit for Fairtrade farmers by improving your ‘Mug Shot’.
Invest NI Business Advice
Some business ‘experts’ will only know tomorrow why the things they predicted yesterday didn’t happen today. So to help with all your practical business advice and guidance we helped set up NIBusinessinfo.co.uk
Intertrade Ireland Seedcorn Competition
While the dragons napped in their den, we put the call out for budding entrepreneurs to win a share of €280,000.
Northern Ireland Tourist Board Getaway Game
One little car. One mighty adventure. The odd raincloud. Even odder sunshine. Just your typical short break in Northern Ireland really. You game?
Northern Ireland Tourist Board Summer Campaign
Planning your summer breaks just got easier. Who would have thought the answer was so close to home.
Rumblers New Website
With Rumblers launching their new packaging, there was never a better time to give their website a spring clean. A lick of paint wasn’t enough, we revamped it completely.
Big Al’s Hit The Spot
Big Al hit the spot for those hungry for fun and games by offering €50 shopping vouchers and an iPad in our latest Facebook app. Featuring a slingshot, a target board and 3 aerodynamic cows, players beef up their chances by hitting the spot and progressing through the levels. It’s an all you can eat smorgasbord of cute designs, addictive gameplay and great prizes. Bon App!
Organic For Us
With a fully organic farm, free from artificial pesticides and fertilisers where cows graze on pastures naturally rich in essential vitamins and minerals, it was important that their digital home also reflect these qualities.
Tache For Cash
Three little words we all want to hear sometime in our lives – get rich quick. We got people worked up into a follicle frenzy that spread like a pyramid selling scheme, because that basically was the core idea.
BBC – My Place, My Space
My Place, My Space gave us the unusual opportunity to take all of the things we’ve learned about tourism marketing from clients such as NITB and the National Trust, and apply it to a younger audience.
Budweiser Facebook Campaign
If truth be told, this wasn’t the most difficult piece of marketing we might ever undertake. Let’s just say the existing Facebook audience was keen.
The Big Save with NIE Energy
Deregulation of the NI energy market in 2009 opened up a brave new world for NIE Energy. Starting with an overhaul of their corporate website, we’ve been powering NIEE’s digital marketing channels since mid-2010.
Hastings Hotels Website Refresh
Phase one of the process launched in early 2010. Working closely alongside AVB’s branding team on colour schemes, logos and backdrops, we developed a structure, tone and style to serve that need.
Littering – It’s Not A Good Look
In days gone by, a teenager dropping litter on Belfast’s streets may well have received a clip around the ear or a firm dressing down from one of their seniors.
LIDL Big Trolley
The Generation Game was essential Saturday night TV long before Simon Cowell ever tucked his jumper into his trousers and discovered his X Factor. Inspired by these TV game shows we bring you Lidl’s Big Trolley on Facebook. Who would have thought guessing prices could be so insanely addictive? The hypnotic supermarket muzak must have acted like a siren’s call too because numbers of fans soared from nought to 9,000 in no time.
Absolut Doodle
The kick-start for Absolut Vodka NI involved “Absolut Doodle” – a fun digital drawing app, in which our Facebook friends were invited to doodle their favourite music artists. The four week campaign saw over 1,500 visits a day to the Facebook profile, and the rather nice incentive of VIP tickets to the Belsonic Festival helped us achieve over 500 doodle entries. One thing we didn’t expect was an average time spent on the app of almost 30 minutes; there is obviously a perfectionist side of our Facebook followers!
Meteor Blackberry
We figured the best way to announce BlackBerry on Meteor and push their Facebook fan numbers over the 40,000 mark was to share a bit of group love. So to win a BlackBerry, fans just had to declare their love for their favourite Facebook photos, videos and comments all of which were viewed through a BlackBerry screen. Once you found your favourite all you had to do was press the ‘love’ button. If only life was as simple!
Aer Lingus
We work on a daily basis with Ireland’s premier airline, providing the advertising and design skill that allows their offers to stand out, and their website to stay fresh. To put it another way, if you’ve seen an Aer Lingus price that you just couldn’t ignore in the past three years, the chances are it was one our adverts that set you off on your holiday!
Mazda
Bold, daring and original. These are Mazda’s words but we live for the zoom zoom here too, so we put the pedal to the metal in our efforts to promote the new Mazda2. Our Facebook quiz featured a series of intricate and beautifully shot videos highlighting the forward thinking and smart design of the former World Car of the Year. Forward thinking and smart design was at the forefront of Mazda’s entire through-the-line campaign which included a Metro Herald takeover incorporating augmented reality which brought the videos to life through a smart phone interface.
Meteor Lower International Call Rates
Who would have thought that pawning your dentures is illegal in Vegas? Or that 12,000 accidents happen in England every year when people are putting on their socks! Itʼs amazing what you would have learnt playing Meteor’s “Phone a Friend Abroad” Facebook quiz. We prompted those left scratching their heads for the answers to call their Facebook friends abroad for help. Weʼre not sure how many people actually did but weʼre pretty sure everyone knew about Meteorʼs new low cost international rates.
AC/DC Rock N Roll Train
Friends, fans, music bloggers and radio DJ’s battled it out to create the longest virtual Rock ‘n’ Roll Train of Angus look-a-likes to win a signed Gibson SG Guitar and back catalogue of AC/DC tracks. The 3D video animation allowed the user to become the star of the show and we’re guessing there were plenty of air guitar solo performances up and down the bedrooms of Ireland thanks to this catchy train ride.
Rumblers Love Or Lust
To celebrate our new website for Rumblers and to kick start their Facebook following we launched the Love or Lust themed app in time for Valentine’s Day. We had over 21,000 plays with over 7,000 resulting in a top score and an entry into the prize draw. Going live on Valentine’s Day with just 52 fans on the page, by the competition’s close on 31st March this figure had jumped to 1,886 fans. That’s a lot of love. And no shortage of lust either. Job done.
Jameson Vital Ingredient
Want to kick start your career in sales and marketing? If you’re looking for a passport to the best graduate work placement anywhere in the world (and we do mean anywhere) look no further than the Jameson Vital Ingredient. We revamped Jameson’s search for their international Brand Ambassadors, which now includes an interactive application form, a “Why Me” video upload and significant buzz on Facebook. So where do you see your future?
LIDL Breaks
Throw darts at a map of Ireland and stake a claim for a free holiday wherever the dart lands. On our latest Facebook game for Lidl, you’ll need a steady hand and a bit of luck as all those who land closest to the next announced ‘deal of the week’ break can win it free. Of course you could just have a bit of voodoo fun and aim the giant dart at your old school, your rival football team’s clubhouse or that nightclub where they refused you entry for wearing trainers.
Meteor Christmas Campaign
Meteor’s through the line Christmas campaign was themed around ‘descrooging’ your boss. So we shot a ‘how to’ video guide on Facebook and gave away loads of fun stuff on a game that can best be described as a cross between a human one-armed bandit fruit machine and Deal or No Deal. Although we stopped short of hiring Noel Edmonds….phew!
Science On The Ground
Working with BBC NI Learning, we delivered an interactive, multimedia website that supported a new online video project, highlighting to students that science in action is fun, entertaining and rewarding.
Meteor Kiss, Tag & Tell
Everyone knows one. They just can’t help themselves. Can’t let go. Wherever they go and whatever they do, they invite their social network along. They tweet from the street, blog from the bog and ‘like’ everything they see. So to extend QMPs ‘Your Social Network’ TV campaign we created a search for Meteor’s biggest ‘net nuts and invited people to kiss, tag and tell on their mates in this interactive quiz. It pays to blab, as those who nominated their friends stood to win a Nokia 5230. This campaign was used to help launch Meteor’s new Facebook presence. Liking the page won’t make you live longer but you will have more fun, so we recommend you give it the big thumbs up here (link).
LIDL Jingleator
Using simple drag and drop mechanics the Lidl Jingleator helped spread the spirit of Christmas by encouraging Lidl fans to personalise their portraits, bling their blogs and angelise their albums to win €50 every day. In no time, festive photos were popping up in newsfeeds around the country. Within 21 days we recruited 9,180 unique users who uploaded 14,635 ʻJingleations’ resulting in 8,786 more Facebook fans. And we managed all this Christmas jingleating without even so much as one mention of Cliff Richard. Until just now. Impressive.
LIDL Pumpkinator
You may have noticed a plague of creepy crawlies, witches, spooky spider webs, vampire bats and ghosts flooding your friend’s photos recently. Don’t worry, Facebook hasn’t freaked out, it’s just our latest app for Lidl, the Pumpkinator. With Halloween upon us, we got everyone in the mood with this fiendishly addictive photo editor and Lidl fans have pumpkinated their photo galleries in their droves with all sorts of spooky special effects. It’s been a phenomenal success with on average over 1,200 photo uploads every day.