It was graffiti guerilla warfare on George’s Street as street artists, Conan and Omin, fought it out in an urban artwork battle to promote this year’s Meteor Camden Crawl.
In a child’s mind, nothing is impossible. Pot holes are moon craters, army generals drive around in matchbox tanks and kings and queens live in bouncy castles. Reading spurs the imagination in ways that movies and special effects never could. So it was fitting that our first campaign for MiWadi was the digital extension of MiWadi’s MiBook campaign, where kids get to star in their own story.
For years the only people running through the streets of Dublin at night were those trying to catch the night link buses. But Samsung in conjunction with Dublin City Council will clear the streets of traffic on Sunday April 28th to offer you the chance to join 9,999 other joggers as you take in Dublin’s iconic beauty in a whole new light.
If you have an Audi shaped gap in your garage, we’ve built just the site for you. Our site provides a high quality search facility for Audi enthusiasts. Rather than trawling through used car sites, Audi lovers can now search for the exact car they desire quicker than you can say “Vorsprung Durch Technik”.
This year Bewley’s were once again proud sponsors of Fairtrade Fortnight. They lived up to the campaign call to action to ‘Go Further” by donating €1 to Fairtrade farmers on behalf of everyone who pledged their support on the Bewley’s Fairtrade Facebook App. It was one small step for supporters and one giant leap for man being kind.
To paraphrase Darwin, it is not the strongest nor most intelligent that survives, it is the one most adaptable to change. That pretty much sums up modern businesses in the digital communication era we live in, where it is expected that more people will go online this year using their mobile over a PC. dotMobi is a pioneer in mobile internet products, helping companies and individuals reach more people, more often, further afield.
I listen, therefore I am. Before there was ‘an app for that’, there was music to fill the void. From teenage scribbles on pencil cases to old school AC/DC tattoos, we all have our own way to express our music and, by extension, ourselves. And after 10 years of championing breakthrough Irish bands, Meteor have strengthened their music street cred with their sponsorship of the Meteor Choice Music Prize for the second year running.
Everybody has a lucky place. It could be the penalty spot from where you won the Sunday League Fourth Division playoffs or the 15B bus stop where fate introduced you to your soul mate. With superstition playing a significant part with a brand like the National Lottery, it’s only appropriate that we created a mobile version of their website so that people could play whenever and wherever they felt lucky.
For many the Jameson Graduate Programme is a once in a lifetime opportunity, the first step on a career ladder that can lead all the way to the top boardrooms of Pernod Ricard. Such an important role required an aspirational and educational website and recruitment strategy.
Now in its 14th season, West Coast Cooler FASHIONWEEK remains a highlight on the calendar of all style-savvy ladies (and gents too!) in Northern Ireland. The fashionable feast kicks off on 13th October, with an outdoor, press, radio and online campaign that went live (Monday 17 September) to raise awareness and drive ticket sales.
Last week saw the launch of our latest integrated campaign for Power NI. As the leading energy supplier in Northern Ireland, we wanted to remind customers what they can expect from the No. 1 supplier. At the end of August Power NI slashed their prices by 14.1% which is fantastic news for their customers but as we know Power NI stands for even more than great value.
Following its massive success last year, we’ve brought Lidl Survivor back for Lidl Ireland, Lidl Northern Ireland and Lidl UK. We’ve designed the game to allow for simple game play while creating strong brand engagement. In case you missed it, the game involves the character running on a conveyer belt in a Lidl store, with one click he’ll jump. The aim being to land in the trolley in order to progress to the next level.
Remember a time when you could get a packet of crisps and a drink for 10p? When money issues were dealt with by the bankers in Monopoly? When Saturday morning meant watching hours of cartoons? We all have fond memories of growing up on this fair isle and Cow and Gate want to hear yours.
Ireland’s Biggest Coffee Morning, in aid of the Irish Hospice Foundation, is celebrating it’s 20th Anniversary. To mark the occasion, Blue Cube, in conjunction with long time supporter of the event, Bewley’s, created a Facebook App where people can create and invite friends or colleagues to their very own Coffee Morning. The event will take place on Thursday September 20th. People in workplaces, homes and local organisations across Ireland are being asked to host a coffee morning and to collect €2 for each cup of Bewley’s fresh coffee consumed. All money raised locally stays locally and goes directly back to fund local Hospice care service units.
Working along side Donegal County Council and their launch of the MalinWaters brand the objective of the summer campaign is to encourage those who are interested in marine and coastal leisure activity to think about the North West of Ireland, North Coast of Northern Ireland and the West Coast of Scotland for a leisure break. For the digital campaign we developed online creative to live on tourism and sailing sites, targeting the key audiences.
BT Business was in a place where they needed to move their digital activity onto the next level in order to achieve their business objectives to retain and grow the business. The outcome of the planning stage was to create high impact and engaging creative alongside a cost effective media plan that will use intelligent targeting over the year long period.
We are delighted to be a partner of the NI Cancer Fund for Children, with our parent company AV Browne. Based on strong brand & advertising campaign currently promoted through NI, Blue Cube designed and developed the new NICFC website, in line with the growing needs of the charity.
Big Al hit the spot for those hungry for fun and games by offering €50 shopping vouchers and an iPad in our latest Facebook app. Featuring a slingshot, a target board and 3 aerodynamic cows, players beef up their chances by hitting the spot and progressing through the levels. It’s an all you can eat smorgasbord of cute designs, addictive gameplay and great prizes. Bon App!
The Generation Game was essential Saturday night TV long before Simon Cowell ever tucked his jumper into his trousers and discovered his X Factor. Inspired by these TV game shows we bring you Lidl’s Big Trolley on Facebook. Who would have thought guessing prices could be so insanely addictive? The hypnotic supermarket muzak must have acted like a siren’s call too because numbers of fans soared from nought to 9,000 in no time.
The kick-start for Absolut Vodka NI involved “Absolut Doodle” – a fun digital drawing app, in which our Facebook friends were invited to doodle their favourite music artists. The four week campaign saw over 1,500 visits a day to the Facebook profile, and the rather nice incentive of VIP tickets to the Belsonic Festival helped us achieve over 500 doodle entries. One thing we didn’t expect was an average time spent on the app of almost 30 minutes; there is obviously a perfectionist side of our Facebook followers!
We figured the best way to announce BlackBerry on Meteor and push their Facebook fan numbers over the 40,000 mark was to share a bit of group love. So to win a BlackBerry, fans just had to declare their love for their favourite Facebook photos, videos and comments all of which were viewed through a BlackBerry screen. Once you found your favourite all you had to do was press the ‘love’ button. If only life was as simple!
We work on a daily basis with Ireland’s premier airline, providing the advertising and design skill that allows their offers to stand out, and their website to stay fresh. To put it another way, if you’ve seen an Aer Lingus price that you just couldn’t ignore in the past three years, the chances are it was one our adverts that set you off on your holiday!
Bold, daring and original. These are Mazda’s words but we live for the zoom zoom here too, so we put the pedal to the metal in our efforts to promote the new Mazda2. Our Facebook quiz featured a series of intricate and beautifully shot videos highlighting the forward thinking and smart design of the former World Car of the Year. Forward thinking and smart design was at the forefront of Mazda’s entire through-the-line campaign which included a Metro Herald takeover incorporating augmented reality which brought the videos to life through a smart phone interface.
Who would have thought that pawning your dentures is illegal in Vegas? Or that 12,000 accidents happen in England every year when people are putting on their socks! Itʼs amazing what you would have learnt playing Meteor’s “Phone a Friend Abroad” Facebook quiz. We prompted those left scratching their heads for the answers to call their Facebook friends abroad for help. Weʼre not sure how many people actually did but weʼre pretty sure everyone knew about Meteorʼs new low cost international rates.
Friends, fans, music bloggers and radio DJ’s battled it out to create the longest virtual Rock ‘n’ Roll Train of Angus look-a-likes to win a signed Gibson SG Guitar and back catalogue of AC/DC tracks. The 3D video animation allowed the user to become the star of the show and we’re guessing there were plenty of air guitar solo performances up and down the bedrooms of Ireland thanks to this catchy train ride.
To celebrate our new website for Rumblers and to kick start their Facebook following we launched the Love or Lust themed app in time for Valentine’s Day. We had over 21,000 plays with over 7,000 resulting in a top score and an entry into the prize draw. Going live on Valentine’s Day with just 52 fans on the page, by the competition’s close on 31st March this figure had jumped to 1,886 fans. That’s a lot of love. And no shortage of lust either. Job done.
Want to kick start your career in sales and marketing? If you’re looking for a passport to the best graduate work placement anywhere in the world (and we do mean anywhere) look no further than the Jameson Vital Ingredient. We revamped Jameson’s search for their international Brand Ambassadors, which now includes an interactive application form, a “Why Me” video upload and significant buzz on Facebook. So where do you see your future?
Throw darts at a map of Ireland and stake a claim for a free holiday wherever the dart lands. On our latest Facebook game for Lidl, you’ll need a steady hand and a bit of luck as all those who land closest to the next announced ‘deal of the week’ break can win it free. Of course you could just have a bit of voodoo fun and aim the giant dart at your old school, your rival football team’s clubhouse or that nightclub where they refused you entry for wearing trainers.
Meteor’s through the line Christmas campaign was themed around ‘descrooging’ your boss. So we shot a ‘how to’ video guide on Facebook and gave away loads of fun stuff on a game that can best be described as a cross between a human one-armed bandit fruit machine and Deal or No Deal. Although we stopped short of hiring Noel Edmonds….phew!
Everyone knows one. They just can’t help themselves. Can’t let go. Wherever they go and whatever they do, they invite their social network along. They tweet from the street, blog from the bog and ‘like’ everything they see. So to extend QMPs ‘Your Social Network’ TV campaign we created a search for Meteor’s biggest ‘net nuts and invited people to kiss, tag and tell on their mates in this interactive quiz. It pays to blab, as those who nominated their friends stood to win a Nokia 5230. This campaign was used to help launch Meteor’s new Facebook presence. Liking the page won’t make you live longer but you will have more fun, so we recommend you give it the big thumbs up here (link).
Using simple drag and drop mechanics the Lidl Jingleator helped spread the spirit of Christmas by encouraging Lidl fans to personalise their portraits, bling their blogs and angelise their albums to win €50 every day. In no time, festive photos were popping up in newsfeeds around the country. Within 21 days we recruited 9,180 unique users who uploaded 14,635 ʻJingleations’ resulting in 8,786 more Facebook fans. And we managed all this Christmas jingleating without even so much as one mention of Cliff Richard. Until just now. Impressive.
You may have noticed a plague of creepy crawlies, witches, spooky spider webs, vampire bats and ghosts flooding your friend’s photos recently. Don’t worry, Facebook hasn’t freaked out, it’s just our latest app for Lidl, the Pumpkinator. With Halloween upon us, we got everyone in the mood with this fiendishly addictive photo editor and Lidl fans have pumpkinated their photo galleries in their droves with all sorts of spooky special effects. It’s been a phenomenal success with on average over 1,200 photo uploads every day.