Overview
Having already completed a number of successful campaigns for them over the previous year, Almac’s marketing team approached us with a bigger project in the summer of 2010.
Over the 10 short years it took them to become a pharmaceutical giant, Almac had developed as a series of five distinct divisions, but this year marked a shift in corporate culture towards an integrated, full-service company under a unified brand. We were asked to appraise their existing website, highlighting the steps and processes required to reflect this one-company approach in an online environment. We were then asked to produce the goods.
Delivered to live at the end of April 2011, the end result of the project is a striking, intuitive and informative website, built from the ground up with sound usability, SEO and web 2.0 principles, which is fully content managed by Almac’s marketing team.
