Overview
One little car. One mighty adventure. The odd raincloud. Even odder sunshine. Just your typical short break in Northern Ireland really. You game?
To drive up numbers to the Facebook page, we went for a trip down memory lane with our nostalgia fuelled and Pacman inspired game. The granddaddy of all computer games proved just as addictive this time around with ‘likes’ up 300% in just 3 weeks. Life is not a destination but a journey, and this particular journey took in a variety of iconic landscapes to compliment the ‘explore more’ campaign theme as we encouraged more people to consider short breaks closer to home.

